Posts Tagged ‘business plan’
Creating a Business Plan

A business plan is key to the success of you business whether you have a home based business or not. It is an important part of your business, even when you are working at home and do not have any employees. Nik Kerners new book, Creating a Business Plan: Your Dream Concept Made Real, is being hailed as the business plan guide for a new generation of entrepreneurs. Millions of Americans have a good idea for starting their own business, but they feel helpless because they didn’t go to business school and can t get a bank loan for lack of knowing how to write a business plan. I aim to change that, says Kerner.
The BizTeach Guide on Creating a Business Plan is different from any other book on the market, using a visual model format to literally show you how to build your own plan from scratch, no prior experience required. Selling at universities, career schools, and online, Kerner intends to donate five percent of the proceeds from Creating a Business Plan to his company sponsored BizTeach for Kids Charity. High school students need more in the way of entrepreneurial education. The money we raise for the BizTeach for Kids Charity will go directly toward printing Creating a Business Plan, putting the Guide into the hands of those who truly need it most, our young entrepreneurs. Do well for yourself by doing good for others. –Business Press Weekly
Product Description
The BizTeach Guide on Creating a Business Plan is an applied approach to creating a business plan, utilizing an actual business plan as a model for your own work. Based on Nik Kerners groundbreaking Trep Cafe, which has been featured in Business Week and CNNs Money.com, the Guide will walk you through the step-by-step process of constructing a professional, presentable business plan. The real benefit is that you will be empowered with the tools necessary to obtain start-up financing for an entrepreneurial venture!
Buy Creating a Business Plan: Your Dream Concept Made Real
Your Target Markets
Even when you are running a small business or working at home, you still need to identify your target markets. Without knowing your target markets, you will not be able to tailor your products or services to suit them and you will not be able to sell many of your products or services. People want products that are made for them. They look for things that are just what they need. If they find them and they are satisfied, then they will become loyal customers and will refer others to become customers as well.
On the other hand, even if they like you, if you do not have the products or services that they need, they will not buy from you and most likely will not refer many people to you. Therefore, in your business plan, you must define your target markets such as by:
Demographics
Your products or services may be better suited for people of certain demographics. For example, you might have anti-aging cream to sell so your target market might be anyone ages 30 or more. You can target your market by demographics such as:
- people ages 20 or younger
- people ages 50 or older
- high income people
- high school graduates
- ethnic population
- and so on

(Your Target Markets)
Niche Markets
It is common to define your target market by niches. Here is a book on niche marketing. There are many tips, techniques and tricks of what to do in this book to achieve the most profit from niche marketing.
Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market
Business Plan Exit Strategy
Planning Exit Strategy for Your Home Business

(business plan exit strategy)
When starting any business or any project, it is important to figure out your exit strategy upfront, even before you start the business. Sometimes, it is not wise to start a business if you cannot find a good exit strategy because you will run into more trouble than it is worth. There are many businesses that go under and they just leave their customers hanging. One day they are in business and the next they are gone. This is not a good reputation to have. You do not want to just pack up, quit your business, and run from your problems. This is why it is very important to have ideas of what to do to get out of the business if you need or want to. When you are writing your business plan, you need to think of the possible and best exit strategies for your business.
There are many reasons why someone would want to stop their business. It could be health related. You could be too sick to work. It could be family related. Someone might have hurt themselves and you need to take care of them full time and won’t have time to work your business. Some unforeseen circumstances can cause you to not be able to work at home any more and if that is the case, you would be glad that you have thought of exit strategies.
When to set an exit strategy?
You need to have plans on how to exit the market early on, when you are writing your business plan and before you actually start your business. This is part of the planning process. You do not have to pick one strategy as long as you have thought of several options that will work.
What are some of the exit strategies?
Some of the ideas of how you can exit the market are:
1) sell your business.
This is the first thing that comes to people’s mind when they want to get out of the business. But, in this market, it is hard to find a buyer for a business. If you want a lot of money for your business, you will have to find the right buyer and that is difficult. People want a chi-ching button that they can just press and make money so few are willing to spend a lot of money on a business that they have to work hard at to earn money.
2) Liquidation.
If you cannot sell your business and you have debt obligations, it might be necessary to liquidate your assets and pay your creditors. Some companies file for Chapter 11 bankruptcy protection for reorganization but some just sell assets and pay creditors off if they can, taking losses themselves.
3) Passing the business on to someone else.
Someone in your family can inherit your business. Usually a family business is passed on from father to son or daughter, and so on. But, you have to plan for this too. Sometimes, your son or daughter might want a different career for himself or herself.
No matter what your possible exit strategies are, you need to plan upfront to make the most of your business.
How SWOT Analysis Can Help People Working At Home
If you are writing a formal business plan, then you will be familiar with what a SWOT analysis is. But, when people work at home, they are less likely to have a formal business plan. They should but most of the time they do not do what they should do.
What is a SWOT analysis?
A SWOT analysis is an analysis of:
- Strengths (S)
- Weaknesses (W)
- Opportunities (O) and
- Threats (T)
A SWOT analysis is very handy when analyzing a company or a business, even a work at home business. During this analysis, you will discover important factors that are internal and external. These factors play major roles in the success of your business.
Doing a SWOT analysis is not as hard as you might first think. Most of the time, you can just answer questions about all the different factors of your business. The results will become your SWOT analysis. SWOT analysis will help a business focus on their strengths and overcome weaknesses, grab onto opportunities and finding ways to deal with threats. Any business plan books will tell you how to do SWOT analysis. Below are some suggestions.
Business Plans Kit For Dummies (For Dummies (Business & Personal Finance))
Business Plans For Dummies
Bankable Business Plans: Second Edition
How to Write a Great Business Plan for Your Small Business in 60 Minutes or Less – With Companion CD-ROM

(SWOT Analysis help people working at home)
Something to Think About When Working At Home
It is easy to just dive in to start working from home but soon people find that they are faced with problems and questions that they need to answer before they proceed. Some of these questions regarding starting a business working at home are as follows.
1) Are you working alone? With your family? Or do you have a partner?
2) Is anyone helping you manage your business?
3) What is the name of your business?
4) What is your business legal structure?
5) What products or services are you providing?
6) Will you need a business loan?
7) How much money do you need to start your business?
8 ) Do you have any business assets?
9) Where is your business located?
10) Do you have a business plan?
11) How do you intend to market your business?
12) Do you have a customer base you are trying to win?
13) Do you have any loyal customers already?
14) Who will pay you? Where will you get your money?
15) Do you have a business bank account?
16) Do you have a business license needed to operate the business you want?

(Something to Think about When Working at Home)
There are many questions you need to ask yourself before you start a business if you want the business to last.